Monday, October 12, 2009

Exercises in meme sharpening

If the Republicans can't win, they want America to lose.

My own phrasing, and I hope the DNC sees it somehow. I think that's the ultimate in pithification for the line being pushed here. Also, it probably would have been best if the DNC had made the Taliban parallel a backup talking point rather than the lead.

More advice, this time to the Young Democrats. They have a letter harping on the vote by Sen. David Vitter, a client of prostitutes, against Al Franken's bill to let employees of military contractors use the U.S. court system if they are victims of sexual assault. "What exactly is David Vitter's problem with women?" the letter wants to know. That's subtler than saying "David Vitter hires prostitutes, therefore he hates women." But it's not as good as hammering at the fact that Vitter gave no reason for his vote. List all the common sense points that make the bill a matter of simple justice; leave Vitter's vote as a mystery he refuses to explain. "Dave, at least tell us why" would have primed the reader to say, "I know why" and out would have popped the memory of the sex scandal.

Sometimes not only do you have to avoid drawing connections, you have to let the audience supply one of the dots. Otherwise, as in this case, you wind up looking a bit cheesy.

No comments:

Post a Comment